The brandname meeco originates from the words Me and Ecology with its products leading the way in environmental protection through his messages of love for the planet while inspiring people to adopt an eco-friendly lifestyle. Meeco products have three series: Classic, Biodiversity and People. Classic products are ignited by Meeco to be a green watcher with his eco buddies. Biodiversity products are sparked by the idea of natural surroundings and shapes that revolve around us. People products emphasise on Cradle to Cradle Series that are inspired by the philosophy of German chemist and American architect.